At a time filled with so much uncertainty, it is up to us to make sure we remind our friends and neighbors about the importance of the Census. It will take a confluence of digital outreach strategies to get out the count, and the following is a guide to influencer engagement.
It is important to identify trusted messengers, or influencers, that our communities will listen to and partner with them to spread the word online. Please use this as a guide to help identify influencers in your community, and you learn how to encourage them to use their influence to raise awareness about the 2020 Census.