In this time of social distancing, we are encouraging our partners and everyone working to get out the count to stay healthy and safe. In the meantime, we are partnering with organizations to offer you tips and best practices on using digital tools and platforms to support your 2020 Census outreach efforts. Please see replays of our webinars and links to key takeaways below.If you have questions or ideas on future webinars, please email us at census2020@abny.org.
Using Facebook to Get Out the Count
Hear directly from members of Facebook’s political, advocacy and nonprofit teams on how the platform can be used to reach individuals and families in your communities. Watch the full replay here and access key takeaways here.
Writing for Social Media
Presented by RUBENSTEIN, this webinar covers a variety of topics to help improve your social media copy and encourage your followers to take action. Watch the full replay here and access key takeaways here.
Pop Up Agency Digital Roundtable
An interactive roundtable discussion on the most effective digital strategies and best practices to get out the count in our current environment. View the full replay here and download our digital engagement guide here.
How to Leverage Strategic Messaging Around the Census
Hear an overview of the ABNY Census 2020 Messaging Guide, best practices for communicating about the Census in our current environment, and answers to questions CBOs have about overcoming communications challenges they’re facing as we continue to get out the count. Download the full presentation here and the ABNY Census 2020 Messaging Guide here. And view a full replay here of the webinar.
Email Optimization and Campaign Strategy Webinar
An overview of strategy and creation tactics to enhance your email skills and get out the Count. Download the notes here and watch a full replay here of the webinar.
NYC Census Update with Amit Bagga
A candid chat with NYC Census Deputy Director Amit S. Bagga about New York City response rates, updates for Complete Count Fund awardees, and the next steps to ensuring a fair and accurate count. Watch a full replay here of the webinar.
Paid Social Media
Members of the RUBENSTEIN digital team walked through best practices and strategies for creating successful online ads and paid social media campaigns. They also focus on how to use the Facebook Ads Manager platform, determine important metrics for your reporting, and budgets. Watch the full replay here of the webinar and please find a list of resources mentioned by the RUBENSTEIN team here.
Resuming Face2Face Census Outreach
As NYC begins to reopen while preventing the spread of COVID-19, people across communities are beginning to safely gather and interact in public spaces. To ensure ABNY Pop Up Agency clients and partners have the information needed to resume in-person Census 2020 efforts, this discussion provided an overview of guidelines and recommendations to begin safely conducting in-person community outreach. Participants also had the opportunity to ask questions and discuss potential strategies for re-engaging their communities around completing the 2020 Census. Please find the webinar recording, the slides presented, best practices and key takeaways here.
Be Seen. Be Heard. Be Counted. Series
Influencers and trusted messengers are a critical part of the Census effort because we know that New Yorkers get information from a lot of different sources! We partnered with three influencers and trusted messengers to hear how they share about the Census and activate their communities. Replays of conversations as they are completed, and a link to RSVP to the upcoming ones:
Deja Foxx, how a 19 year old became the Influencer and Surrogate strategist for a major Presidential campaign and what “influence” looks like online. Watch!
Destiny Hamilton, leads youth engagement for the NAACP New York State Conference and coordinates Census strategy for LIFECamp! Watch!
Heaven Berhane in conversation with Tyrell Hankerson on influence, social justice, and faith. RSVP!